Media kit · figures as of October 2026
Everything you need to decide, on one page.
Audience, pricing, results and how a partnership runs. Read it, share it with your team, then book a call when you're ready.
01 · Audience
Who you'll reach
MSP owners and directors who signed up for my content themselves.
MSP news, new webinars and my videos, every week. Your webinar gets a mention to help fill the room.
My audience plus ads from one account I’ve run for over nine years. The pixel has learned what an MSP owner looks like, so when the ads go on, they find MSPs. Vendor webinars averaged about $25 a registration, my own about $9.
78% work at an MSP or IT services firm. The rest are mostly in-house IT leads.
Who registers
Where the audience is
Newsletter countries come from subscribers' phone numbers. Registrant countries come from MSP-audience webinars run through my stack in 2026, both my own and vendor clients'. For webinars, country follows where we point the ads, so we can lean a campaign towards the market you sell into.
Seniority and size come from checking 275 registrants on MSP-audience webinars in 2026 against a B2B contact database. 147 matched a verified profile; percentages are of those. Every registration on your campaign is enriched the same way, so you’ll see the full picture for your own audience.
02 · Pricing
Start with a pilot
We run one webinar together first, so you can see how we work before committing to a year. Partners who carry on move to an annual contract of 10 webinars.
Pilot webinar
- One webinar, planned and run with you
- Landing page, reminders and hosting on the day
- Ad campaign to MSP owners (ad spend on top, see below)
- Mention in my weekly newsletter
- Every registrant enriched and contacted by hand
- Sales calls booked on the webinar, SMS follow-up after
- Live registration dashboard
Annual partnership
- 10 webinars a year, one a month
- No webinars in July or December. We use those months to improve delivery, presentation and strategy
- Everything in the pilot, every time
- Each webinar reviewed and improved on the last
- Option to appear on the IT Rockstars YouTube channel
- Results report after every webinar
Ad spend
Budget $5,000 a month for ads
Most registrations come from ads, so ad spend sits on top of the fee. Here's what $5,000 buys at my average cost per registration over the last 12 months, with a cautious 30% of registrants turning up live.
- Ad spend
- $5,000
- Average cost per registration
- ~$17
- Registrations
- ~290
- Live attendees at 30%
- ~85
An estimate, not a guarantee. Cost per registration moves with the topic, the offer and the market you want to reach. Newsletter and community sign-ups come on top at no extra cost.
2 of 4 partner slots left. I only work with four vendors at a time. Running more webinars than that would wear out the audience and the ad account that brings MSP owners in, and both are what you're paying for.
Results
registrations from a vendor client's second webinar with us, up from 83 on the first.
A vendor selling into the MSP channel runs a webinar programme with us.
Every webinar gets reviewed and the next one is changed based on what we learn. The second campaign brought in more leads and cost less per lead than the first.
04 · How it runs
From first call to annual partner
- 1
We talk. You tell me who you sell to and what a good lead looks like. I tell you honestly whether my audience matches.
- 2
The pilot, over 45 days. We agree the topic and angle, I run the campaign and host the webinar, and you watch registrations arrive on the dashboard.
- 3
We follow up by hand. Every registration is enriched and contacted personally before the webinar. We book sales calls during the session, then follow up by SMS afterwards.
- 4
We review it together. If the pilot did its job, we agree an annual partnership and plan the year's webinars.
05 · What you get
The report you take to your boss
| Registrant | Company | Role | MSP size | Before the webinar | On the day | After |
|---|---|---|---|---|---|---|
| Owner | 11 to 25 staff | Contacted | Attended | Call booked on webinar | ||
| Managing director | 26 to 50 staff | Contacted | Attended | SMS sent, replied | ||
| Technical director | 5 to 10 staff | Contacted | No show | Call booked by SMS | ||
| Owner | 11 to 25 staff | Contacted | Attended | SMS follow-up |
Example layout with names hidden. Company, role and MSP size come from enriching every registration.
Next step
Book a call about a pilot slot.
It's on Teams. Bring your target customer and I'll bring the numbers.