For vendors selling into the MSP channel
Put your product in front of MSP owners.
I run webinars and campaigns that get MSP owners into your room, then we contact every registrant by hand until they become sales meetings. You see every registration as it lands.
Scott Millar, working with MSPs since 2017The audience
MSP owners who already know me.
Nobody on these lists was bought or scraped. They found me through my content or the ads I've run at MSP owners from the same account for over nine years.
What I do
Campaigns measured in meetings, not clicks.
- 01
Hosted webinars
I build the landing page, run the ads, send the reminders and host the session. You turn up and present.
- 02
Paid campaigns to MSPs
Ads aimed at MSP owners, run from one ad account and pixel with over nine years of MSP data behind it. Registrations average about $17 each.
- 03
Newsletter and YouTube
I mention your webinar in my weekly newsletter to help fill the room, and you can appear on the IT Rockstars YouTube channel in front of MSP owners.
- 04
Every registrant followed up by hand
Each registration is enriched and contacted personally before the webinar. We book sales calls during the session, then follow up by SMS afterwards, so you get conversations and not a spreadsheet of names.
What you get
Every registrant, with what happened next.
You see who registered, what their company looks like, who turned up and where each follow-up conversation got to. It's the report you need to show your own boss where the budget went.
| Registrant | Company | Role | MSP size | Before the webinar | On the day | After |
|---|---|---|---|---|---|---|
| Owner | 11 to 25 staff | Contacted | Attended | Call booked on webinar | ||
| Managing director | 26 to 50 staff | Contacted | Attended | SMS sent, replied | ||
| Technical director | 5 to 10 staff | Contacted | No show | Call booked by SMS | ||
| Owner | 11 to 25 staff | Contacted | Attended | SMS follow-up |
Example layout with names hidden. Company, role and MSP size come from enriching every registration.
Results
registrations from a vendor client's second webinar with us, up from 83 on the first.
A vendor selling into the MSP channel runs a webinar programme with us.
Every webinar gets reviewed and the next one is changed based on what we learn. The second campaign brought in more leads and cost less per lead than the first.
Run an MSP?
This part of the site is for you.
Upcoming webinars from vendors across the channel, and my free Skool community for MSP owners.
Book a call
Tell me who you want to reach.
I'll tell you straight whether my audience fits your product. If it doesn't, I'll say so.