BOOKS · FOUR OF THEM · NO SEQUELS PLANNED
The books.
Everything I'd learned about getting an MSP in front of customers, written down before I forgot it. On Amazon, in the UK and the US.
THE FIRST ONE
Bear Attack SEO for Managed Service Providers
Search, for MSPs who'd rather not think about it
The one that started it: how a small IT company gets found by the local businesses already searching for what it sells. Some of the tactics have aged since the first print run. The bear hasn't.
THE SECOND ONE
Video Marketing for MSPs
For IT and technology companies with no time for marketing and no budget
Why the MSP owner willing to talk to a camera wins the local market, written for IT companies with no time and no budget. I've since made 170 videos following my own advice, so at least one reader took it seriously.
THE THIRD ONE
The SEO Guide For MSPs
Also known as "Read This To Get More IT Sales"
The SEO book again, rewritten for how MSPs actually get found now, and shorter, because I'd learned that nobody reads page 140. Pairs with the 165 MSP keywords guide on this site.
THE NEWEST ONE
Virtually Irresistible: MSP's Guide To Webinars
Turn webinars into a reliable source of sales meetings
Webinars are the thing that works now, and this is the method: a topic prospects will register for, ads that fill the room, follow-up that turns attendees into sales meetings. It's what I run for vendors and what I'd run if I still had an MSP. If you only read one, read this one.
Rather not pay?
Most of what's in the books is on this site for nothing, in the
guides, the
videos and the
weekly email. The books are the tidy version, with a spine, for people who like a spine.
The Amazon UK links are affiliate links. If you buy through one, Amazon pays me a small commission and you pay the same price. It's roughly half a coffee per book, so this is not the business model.